My name is Siân Killingsworth, and I’m a copywriter. I develop, create and curate content for businesses. Most of what I do is online, but I also work on print materials. I write the words for websites, blogs, newsletters, social media, online marketing, email marketing and more.
I created this blog to help business owners like you who are doing it all on their own. My goal is to provide useful, practical tips and advice that you can put to work for your business today. If there’s a topic you’d like to see covered, just let me know!
What is copywriting? What’s it for?
Look at your favorite businesses: how do you feel when you visit their websites? Look past the foundational elements like address or products. In addition to providing important information, copywriting conveys the tone & emotion you want your audience to experience. Copywriting can define the personality of a business.
How I became a copywriter:
My career began in the marketing departments of several Fortune 500 media companies in New York City. There I learned the essentials of direct marketing from some of the greatest minds and most experienced marketers in the business.
But writing was always my hobby and favorite pastime, so I switched gears and went back to school to get my MFA in creative writing. Putting all those skills together as a copywriter enables me to indulge my love of writing and utilize my rich marketing knowledge for the benefit of entrepreneurs and small business owners.
I’m from all over: born in England, raised in New Jersey, lived in Brooklyn NY for 10 years, and now I’m in the San Francisco Bay Area. I have an entirely useless Art History degree (Rutgers) and a very useful Creative Writing degree (The New School), plus a couple of other unfinished degrees in Publishing (NYU) and English Lit (Boston College). I really like school. In fact, I even taught college-level writing composition (City University of New York) for a few years – so as you might guess, I’m a fan of good grammar.
When I’m not crafting killer content, I love to hike the hills of northern California, go on road trips, listen to self-conscious indie bands, and dream about renovating my kitchen. My quest for the perfect shrimp burrito is ongoing and I can whip up a mean haiku.